My hometown is Amsterdam, I was born here in 1992. Growing up in a showroom with brands like Napapijri, French Connection and Paul Smith it wasn’t hard to follow my parents footsteps.
After graduating from Academie Artemis with a bachelor allround styling, I’ve found that Visual Merchandise is the field where I can express my creativity at best. Visual Merchandise is the use of attractive displays and floor plans to increase customer numbers and sales volumes. For me it’s much more than just that: the design and styling of the store should reflect a brand’s personality and characteristics. More importantly, it should tell a story.
I’ve been working as a visual merchandiser for French Connection and Uniqlo. Currently I’m working for ARKET, which is the ‘high-end’ and sustainable sister from the H&M group. ARKET is a modern-day market offering products for men, women, children and at home. As flagship store it was expected from us to inspire, be more creative and follow guidelines less strictly. I’m the responsible visual on the men’s wear department.
Before that I’ve worked as a Barista for nearly 6 years. Learning the basics at Coffee Company, I started to grow more and more fond of the science behind every cup. At last I’ve expressed my love for coffee at Koko Coffee & Design, a place where fashion meets coffee in an artistic living room. Besides the tasks as a barista they trusted me with being the visual merchandiser and making pictures for their Instagram and website.
When I’m not working I love to surround myself in nature. To escape city life I spend most of my time outdoors with my Arabic horse. He was an untrained and wild stallion, who was uncontrollable. I’ve tamed him and taught him everything from scratch.